MTRM205MAY 20201Brandmarks2Brand Claim3CalorムTypography5HeadlineStructure6Video EndingsLogo Animation7Examples8Accessibility21BMW GUIDELINES LOGO COLORSPRIMARY LOGOFALLBACK LOGOMMBTo be used ogainst black,picture,or color.To be used in exceptional cases against white.BMW GUIDELINES GRADIENT LOGObut they must be cropped to fit a circle.LOGO AGAINST GRADIENTMMMBIncorrectfor circle formots (primarily social media icon use).BMW GUIDELINES BMW BRANDMARK LOGO SPACING212BMW GUIDELINES BRANDMARK LOGO SPACINGMMWMMBMW GUIDELINES SYMBOL SAFETY ZONEMMBBMW &i Logo Saftey Zone8BMW GUIDELINES/BMW CERTIFIED LOGOSPRIMARY LOGOBMW CERTIFIEDBMW CERTIFIEDFALLBACK LOGOBMW CERTIFIEDBMW CERTIFIED9210BMW GUIDELINES BRAND CLAIMThe brand claim should be included with the BMW logo on most creative assets (size and legibility permitting).The Ultimate Driving MachineWhen the brand claim is written out in body copy or sentences,"Ultimate"does NOT need to be bolded.BMW GUIDELINES STACKED BRAND CLAIM LOCKUPThe UltimateThe UltimateDriving MachineDriving Machine2The Ultimate Driving Mochine"12BMW GUIDELINES BRAND CLAIM LOCKUP [HORIZONTAL]The Ultimate Driving Machine?The Ultimate Driving MachineMWThe Ultimate Driving Machine3