SHISEIDO MAKEUPCAMPAIGNRECAPActivation IdeaCOMMUNICATION1.Japanese -ness J-beauty2.Campaign idea:Visible Feels Invisible1Re-build up MAKEUP IDENTITY,increasebrand awarenessHK-无重色感|TW-玩色革命Lead the J-BEAUTY trend,enhance the brandEvent Marketinguniqueness1.Core IdeaBuild a YOUNG,LUXURY,INNOVATIVE2.Creative Assets:brand image3.Touch pointAGENDAJ-Beauty PositioningProduct Line Planning RecoSMU STORY RECAPBeauty reimagined.Beauty made with soul.ReimaginedMade with soulJAPANESETechnology-NESSLook StorytellingTextureJ-beauty forindividualsFUNCTIONALEMOTIONALONE KEY TASKCLARIFY THE MEANING AND ESSENCEOF SHISEIDO JAPANESE-NESS J-BEAUTYSMU CORE TARGET AUDIENCE25-30岁1-2线城市精致中产阶级资深美妆消费者喜爱日本文化对日系美妆有浓厚兴趣THE CRYSTALLIZATION OF J-BEAUTYLEVERAGE THE EXISTED PERCEPTIONOF J-BEAUTY AMONG TATO GROW J-BEAUTY OF SHISEIDO消费者深度研讨。SOME OF THEM ARE...30岁市场营销28岁银行理财经理24岁广告创意31岁作家活在日式滤镜里的女子励志走冷都女路线茂名路新垣结衣她的家就是另一个Muj日本旅拍结婚照欣赏日本的透明哲学喜欢霓虹的自然野生日式美之印象浅析核心目标消费群对日本美的独特印象透·彻PURITYCaroli说，对日系美是可以透光的，从一草一木，透露出的纯粹与澄澈。